At the Media Relations in the Digital Age today in Singapore, distinguished and experienced speakers spoke about how the world of media relations is changing with the advent of social media. Or is it?
Many speakers felt that media relations is about relationships. Social media is a different way of maintaining relationships, just as the phone or email is.
Andy Oliver, SVP of Lewis PR in Asia Pacific talked about the vital importance of good content in the social media space. It remains important to create compelling stories, and it's the most powerful way to make social media work for you.
A great example of this was the viral campaign for Tippex, the correcting fluid, a pretty everyday product that doesn't really change much and definitely lacks glamour.
Meanwhile, Lars Voedisch, Managing Media Consultant at Dow Jones Asia Pacific, a brand and social media expert, talked about why consumers "unlike" brands on Facebook:
44 per cent said the company posted too frequently
43 per cent said their wall was crowded with marketing "stuff" and it was time for a clear out
24 per cent said the posts were getting too promotional
17 per cent said the posts were too "chit-chatty" and weren't focused on giving them real value for their time.
Lars Voedisch (left) discusses his presentation with a delegate from Kuala Lumpur at the Singapore Conference.
As Warren Buffett said, Lars reminded the delegates, "It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you'll do things differently".
(Posted from Singapore)
Many speakers felt that media relations is about relationships. Social media is a different way of maintaining relationships, just as the phone or email is.
Andy Oliver, SVP of Lewis PR in Asia Pacific talked about the vital importance of good content in the social media space. It remains important to create compelling stories, and it's the most powerful way to make social media work for you.
A great example of this was the viral campaign for Tippex, the correcting fluid, a pretty everyday product that doesn't really change much and definitely lacks glamour.
WARNING: THE FOLLOWING CONTAINS STRONG LANGUAGE
Meanwhile, Lars Voedisch, Managing Media Consultant at Dow Jones Asia Pacific, a brand and social media expert, talked about why consumers "unlike" brands on Facebook:
44 per cent said the company posted too frequently
43 per cent said their wall was crowded with marketing "stuff" and it was time for a clear out
24 per cent said the posts were getting too promotional
17 per cent said the posts were too "chit-chatty" and weren't focused on giving them real value for their time.
Lars Voedisch (left) discusses his presentation with a delegate from Kuala Lumpur at the Singapore Conference.
As Warren Buffett said, Lars reminded the delegates, "It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you'll do things differently".
(Posted from Singapore)
Wow! You guys are Smokin! Thank you for sharing such valuable information and insight.
ReplyDeleteThanks for your encouragement Walt. If you're ever in Asia Pacific, Lars and Andy are the best speakers around on social media. You can follow both on Twitter: @larsv and @andyoliver
ReplyDelete