Social Media In China

Hong Kong this evening

Bella Ling, the Director of Integrated Communications at SAP China opened the Media Relations in the Digital Age conference in Hong Kong this morning.

SAP is the giant that produces the software which manages the finances of companies and organisations across the world, from banks and police forces to the media.   Bella is a compelling speaker on the subject of social media and media and stakeholder relations.

The Chinese may not be able to access Facebook (they seem to be surviving without it, they have their own social media) and LinkedIn, but there are more than 420 million internet users in the country.  65 per cent them use online video and 54 per cent of them blogging.   More than half are under 30.

The Chinese internet users place low trust in internet information and are fickle in their internet use, especially with foreign companies.

Notice any similarities?  (Apart from the Facebook thing).  Maybe the Chinese are not so different after all.



You can follow the debate at the Media Relations in the Digital Age Conference in Hong Kong on Twitter at #smrdigital


(Posted from Wanchai, Hong Kong).