Quotable quotes from Click 5.0

There were so many great quotes at the Click 5.0 Summit in Dubai this week, I couldn't write them down quick enough.

Probably my favourite - "Twitter is not a strategy, it's a tactic" (When your client tells you he wants to be on Twitter, the first question is why?) - Meredith Tugan, Head of Digital, Action Global Communications Group, UAE (video from Meredith being posted later).

"Not everything can be responded to in 140 characters, sometimes it's better to pick up the phone"  - Ashish Panjabi, COO of Jacky's Electronics, UAE.  Ashish said that if a customer tweets they are unhappy, it's a good idea to talk to them if you can, not tweet back!  That way you can achieve excellent customer service.  Customer are often shocked you respond that quickly (that was a common theme at Click 5.0).

Another Ashish pearl: "Don't go around saying you're the best. Let your actions talk to the customer, and show them."

"Only 1 per cent of people in Iraq are online, but they may be the 1 per cent you want to reach" - Mike Evans, Head of Marketing, flydubai, UAE.  flydubai started 3 1/2 years ago with two aircraft and two routes.  Then they went shopping and bought another 50 planes.  (Do you think Boeing ever do Buy One Get One Free promotions?)  So they have a lot of routes now.  But they are a low cost airline and they keep every cost down and they want results from all their marketing spend.  flydubai is an amazing success story and an airline, like Emirates, to watch.

And finally a quote attributed to William Arthur Wood:

"Before you speak, listen.  Before you write, think.  Before you invest, investigate."

Don't miss Click 5.0 in Cairo, details to be announced soon.




(Posted from Mumbai, India).

PS: The Times of India reports today that a man from Kerala needed some cash to buy a drink - so he sold his wife for 250 GBP.  He's been arrested.   It doesn't say what happened to his poor wife, or whether he bought a drink before he was arrested.