Social Media in the Middle East and North Africa

At the Social Media Enterprise 2011 Conference in Dubai in February, Yasser AlKharobi, Head of Corporate Marketing, Rotana Media in Saudi Arabia - a prominent Middle East social media visionary - gave the opening presentation on the huge opportunties for business in the Middle East and North Africa Region (MENA).  He summaries the tone of his presentation in this short video,  There is no more "communication" in marketing and PR - it's now got to be "social communication".