PR survives or falls on ideas.
Winston Churchill said: "All the great things are simple, and many be expressed in a single word: freedom, justice, honour, duty, mercy, hope."
Ideas alone, of course, need to be accompanied by judgement and expert delivery to succeed.
I meet a lot of people in my job who have learned through tough experience and I want to blog about their ideas and opinions on managing reputations and handling a crisis.
I'm making this a no-bitching zone though. Who learns anything from the piling-in that happens in the PR industry when things go wrong?
No comments:
Post a Comment