In this case, full marks to the Delta/NorthWest merger press team. With a nod to Delta's cheesy but fun Spreading the Love ad campaign CNN wrote the strap SPREADING THE CHEAP AIR FARES LOVE. It brought me to the screen and I doubt that the airlines were unhappy with the summary. If it was the only thing you saw of the story, it did the trick.
A blog for people interested in reputation, social media and crisis management. Learning from others is better than sitting on the sidelines and criticising.
Friday, 17 December 2010
Spreading the love on TV screens near you
In this case, full marks to the Delta/NorthWest merger press team. With a nod to Delta's cheesy but fun Spreading the Love ad campaign CNN wrote the strap SPREADING THE CHEAP AIR FARES LOVE. It brought me to the screen and I doubt that the airlines were unhappy with the summary. If it was the only thing you saw of the story, it did the trick.
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